Yum Yum
PROBLEM:
How can we make the cooking experience more enjoyable and social for anyone.
SOLUTION:
Partner with Instacart, so users can have the option to shop for missing ingredients. In addition, create a group event, so users can be more social: virtually and in person
ROLE:
UX Researcher
UI Designer
Project Manager
TOOLS:
Miro
Figma
Trello
Google Suite
ZOOM
Adobe Illustrator
​
01. Research:
With the help of 3 other designers, we have conducted five one-on-one interviews. in addition, we surveyed 122 people to gather Quantitative & Qualitative data.​
" Hardest part of cooking is lack of equipment, time, and ingredients "
" Cooking is fun when you do it as a group "
" I need a reliable resource that would take me directly to the recipes I'm seeking "
02. Ideate
Affinity Diagram
Prioritization Matrix
Storyboard
User persona
Key takeaways
One of the biggest problems for users is not having proper ingredients on hand. Should we connect with Instacart or Amazon??
Recipes should be adaptable
Users want to be more social with their friends and family We should feature a group activity tab
03. Wireframes
04. Usability Testing
Get rid of onboarding. Users shouldn't have to make an account in order to use app
Get rid of share and notification tabs. Less is more
05. Final Product
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